Rue Blanche

Rue Blanche has been appealing to women since 1987. Clothes from Marie-Chantal Regout - which are fun, luxurious yet minimalist - fit in easily with their wardrobe, becoming steadfast companions in their everyday life. This intimate familiarity defines the Belgian brand, whose shops and many retailers around the world reflect the sensitive, cosy world of its designer.

A rue blanche creation is tactile and sensual. It arouses buried emotions and feelings, alluding to past actions that we find poignant. Vivid colours, soft fabrics and timeless designs characterize the collection. Rather than a total look for special occasion, Marie-Chantal Regout likes to mix garments and accessories, revealing the individuality and essence of each woman. As a gateway to the imagination, rue blanche addresses fashion with verve and generosity.